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Tobacco Marketing and Young People Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke (PDF format). Bat Cave Inc. Youth Marketing Specialists Marketing firm states its expertise in youth culture and highlights its tobacco marketing. Tobacco Industry Saw Benefit in Promoting Candy Cigarettes Summary of finding from research on tobacco industry documents. Big Tobacco: Still Addicting Kids Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998. The Smoking Gun: Tobacco And Teenagers "The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group". CNN.com: Cigarette-makers Accused of Increasing Ads that Target Teens CNN report on studies showing that the tobacco industry has increased ads targetting teens. Most Tobacco Companies Continue to Target Youth with Advertising Despite the 1998 Master Settlement Agreement in which the tobacco industry promised to stop targetting youth, the industry increased its promotional spending that targets youth, such as Lorillard's 13% increase in cigarette ads in youth-oriented magazines Smoke This Op-ed on tobacco industry promotions to youth. Marketing Tactics Once-secret, court-released, internal industry documents demonstrate tactics toward increasing sales, especially toward young people. Lorillard papers talk of teen tobacco use USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business. More Promotion Sites |
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