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Event Sponsorship: R. J Reynolds Documents
From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.

Formula One and Tobacco
Tobacco sponsorship of Formula One and its effects. ASH UK Paper.

Young Adults: Vulnerable New Targets of Tobacco Marketing
Research finds that young adults are targets of cigarette promotions in bars and clubs.

Racing to Addiction: Tobacco Company Auto Racing Sponsorships
Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.

Tobacco Advertised in TV Through Motor Sports
Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major American tobacco companies have increasingly turned to sponsorships of motor sports events to keep a high public profile and gain new customers, according to a n

Benson and Hedges Symphony of Tar
Presents the down side of tobacco sponsorships, and provides some information about Rothmans and the Vancouver Food Bank that didn't get much attention in the mass media.

Monaco 96 - Marlboro Poster
Auto racing promotion of Philip Morris product.

Sponsorship
Case study of tobacco industry marketing documents shows that tobacco sponsorship works in a very similar manner to tobacco advertising (PDF document).

Good-looking Guerillas Push Smokes
Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push cigarettes.

Tobacco Target Shifts From Teens To Young Adults
Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s, and bars, as well as the number promoting bars, clubs, and entertainment events.

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